Most of the products you will find coming out of the studio are realized from conception through production. Meaning, most everything is designed and also physically manifested in-house. This keeps costs down but also maintains a "maker" craftsmanship that people enjoy. It also separates the boys from the men (or maybe the babies from the boys).
You'll see that the projects & items for sale range from straightforward to whimsical to principled to farcical. There is no guiding principle other than our interests. Hopefully this encourages a more pluralistic view of the "artistic vision". Things might not always make sense, but it's who we are. You can read more writing on this stuff here.